Why is Moment Marketing so Important for Event Professionals?
Moment Marketing is challenging traditional marketing strategy to move the attention directly into the moment when our prospective attendees will feel the need to attend or take action. Event planners and event marketers need a shift in their marketing approach to make the most of these opportunities.
Events have evolved into strategic tools that deliver brand messages and change the behaviour of those attending. Our industry is driven by memorable moments.
As an event professional, how do you shape an experience? Most of all, how do you capitalise on the excitement experiences deliver before, during and after the event?
The Rise of Moment Marketing in Events : Download the eBook HERE