The relationship between incentives and motivation
Let’s take a couple minutes to explore your personal motivation. What motivates you to change your behaviour?
Examples of behaviour could be going to the gym, complying with a partner’s request to clean the kitchen, using a new software feature etc. What keeps you doing the new behaviour?
There are different levels of motivation for different people.
If you have the ability (that is, the skills and knowledge) and the motivation, performance can change.
People will typically repeat behaviours that are rewarded – and not repeat behaviours that aren’t. Reward the things that are important intrinsically to the individual.
To be rewarding, people need to believe that the behaviour is valuable.
Recognition is a powerful motivator tied to appreciation and belonging needs. For long-term change in behaviours, recognition must be tied to self-worth, purpose and meaning.
When an incentive is included with a goal, the individual is further motivated to achieve the goal. Incentive programmes that work include both internal and external motivation elements.
For incentive travel to have more impact, we need to find ways to internalie the values and goals – and tie the behaviours to the internal drivers. The trip experience demonstrates something about the importance to the individual, but also recognises the behaviours required to earn the trip.
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