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The Case for Twitter

It’s easier than you think make Twitter work for you.

As a social media manager, a critical part of my role is to coach professionals on the best social media platforms and techniques for their goals.

I recommend LinkedIn as a core platform, given its focus on professional networking.

But many are surprised when I suggest Twitter as the second most effective social media platform for business professionals of all types.

What’s so great about about Twitter, you ask?

Twitter is easy.

Posts must have fewer than 140 characters, so you’re reading headlines, not chapters.

Why so short? When Twitter was launched in 2006, users could post on Twitter via SMS, and that was the maximum character length of a text in 2006.

The character limit forces users to be succinct and maximise the functionality—for example, by creating hashtags.

Twitter is easy to search.

A hashtag is a keyword or phrase with a “#” in front of it.

Adding that symbol turns the word or words into a clickable search term.

This is just one way you can locate Tweets or users based on keywords.

On Twitter, the majority of content is openly available to all users and is easily searchable.

It’s also a good way to find new and interesting people to follow based on their interests or what they’re writing about.

Meeting professionals, I think you’ll enjoy the following hashtags:

• #EventProfs

• #TTOT (travel talk on Twitter)

• #MeetingProfs

• #GlobalEvents

Twitter gets you information in real time.

Many people find Twitter a bit intimidating because of the fast pace at which information flows.

This can be helpful, though, when you’re trying to get information immediately, such as when a major event is happening and the traditional news media have not caught up.

In the meetings industry, Twitter is a great place to monitor what attendees are saying about your event, and a tool for you to reach them quickly, in an open, visible way.

Take a look at the “Worldwide Trends” section at the left of your Twitter home page to see what’s happening at a glance.

If you want to filter Twitter information so that it’s easier to manage, curate your own content by creating a Twitter list.

If you add a user to a public Twitter list, they’ll get a notification—a great way to get the attention of a potential speaker or influencer in your industry.

Twitter has global reach.

Unlike Facebook, where you typically have to “friend” someone to share your updates, on Twitter you can follow any user whose Tweets are not protected (which are the majority).

This means you can connect with anyone, regardless of their location or even the language, and that your message has the potential to travel the world.

My followers—and many whom I follow—live in places all over the world.

And even though we’re not likely to meet in real life, I have learned a lot from them and everything they share.

And always, a word of caution.

As with any social media platform, what you post online can be seen and shared by users you might not have expected.

It’s always a good idea to read your Tweet a couple of times before actually posting.

From the Twitter Glossary :

The @ sign is used to call out usernames in Tweets: “Hello @twitter!” People will use your @username to mention you in Tweets, send you a message or link to your profile.


A username is how you’re identified on Twitter, and is always preceded immediately by the @ symbol. For instance, Katy Perry is @katyperry.

hashtag (n.)
A hashtag is any word or phrase immediately preceded by the # symbol. When you click on a hashtag, you’ll see other Tweets containing the same keyword or topic.

Source : http://meetingsnet.com

Twitter Glossary : https://support.twitter.com/articles/166337#

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