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Stretching your limits

If you are in the industry of creativity, you will be forgiven for feeling (at times) that your office is a playground and the people or objects around you, your tools for play.

Just as Einstein imagined himself riding a ray of light before realising his theory of relativity, so too, the boffins of the design world use colour, sound and many of the other sensory factors to bring to life a clients brief. The end result can be breath taking and from the outside, onlookers may wonder, ‘How did they do that?’

Steve Jobs said “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.”

Not so long ago, Grammar Group received a brief from Samsung:

“Create a spectrum of colour relating back to the quantum dot display, one of the main features of the TV.”

Shortly after that, 3D Deco received a brief from Grammar Group:

“Develop a launch piece using entertainment and strings of colour.”

3D Deco conceptualised in their playground and their answer was:

“We will turn our signature stretch pieces into string!”

And so the 3D string sculpture was birthed and eventually revealed at the launch of the Samsung SUHD TV on 19 May 2016.

Liza Sutherland, MD of Grammar Group, said: “When thinking about this concept the first company we knew could deliver was 3D Décor. We knew that they would understand our vision and deliver on our expectations. Thank you so much to Alosha, Roger and the team from 3D Décor for achieving what we wanted. The final show was incredible.”

Source: www.bizcommunity.com

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