Social Media Predictions for 2016
As we approach the December year-end, it’s time to start thinking about what 2016 holds in store for social media and how you as an event professional can take advantage of the latest tools and developments.
What to know for the year ahead:
If you haven’t heard of Periscope then you certainly need to be familiar with the app before 2016.
The live streaming network owned by Twitter allows you to hold up your phone and broadcast video straight from the app.
This is perfect at events, particularly if you are sharing exclusives, building up excitement or recording keynote speeches.
You do need to bear in mind whether you need permission to film, and also how you are going to manage and answer comments which might come in during your film.
Major newsrooms such as CNN and the BBC are using Periscope, as well as The X Factor and Jamie Oliver.
As you might have noticed, Facebook Video is taking over our newsfeeds and with the autoplay feature, it’s regularly cited as the most engaging type of content on the network.
Facebook recently reported 8 billion daily video views, and is testing out tons of new functionality for next year including suggested video, and picture in picture viewing.
Facebook video is a great one to use for events, as you can clip up some key highlights from your events to market your next one.
Keynotes, attendee testimonials and time lapse videos all work really well and if you keep your video under 30 seconds you’ll maximise on your views in the newsfeed.
Quotes & Motivation
Everyone loves a #motivationalmonday quote, or a key learning they can share through social media.
In fact #quote was one of the most used hashtags of 2015 according to Hashtagify.
Use graphics continuing quotes from your event speakers, or preview statements about your event to share in social media.
Now that GIFs are supported in Facebook and Twitter, expect to see a lot more of them!
You can use them to give a taster of what’s in store at your event or to publicise someone appearing at your event.
Instagram Ads are now available to anyone to use, as long as you run a Facebook Business Page.
You can access Instagram Ads through Power Editor and they operate on the same pay per click basis as Facebook.
The key thing to remember is that on Instagram your images must be remarkable in order to really stand out, so it’s worth using vivid, professional and unique images to help market your event.
2016 has already been dubbed ‘the year of the millennial’, so if you are targeting 14-28 year olds with your events then a great platform to use to grab their attention is Snapchat.
The latest social media tool allows you to take a photo or a video, then add a caption or doodle or lense, and send it to out to your followers.
They can be viewed for up to 10 seconds before they disappear. This can be a great way to generate buzz, perhaps offer a short-term discount or make announcements.
Source : http://www.eventbrite.co.uk
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