Six Living Generations
To help programme managers to understand their audiences better consider the six living generations who are each a distinct group of people. They accumulate collective experiences as they age and as a group have many similarities.
Many a conference, meeting or function will bring together multiple generations and age groups – understanding your audience will enable you to adapt your programme content and format accordingly. It is important to know how to communicate and market to these different generations
Born 1901 – 1926 : GI Generation
Born 1927 – 1945 : Silents
Born 1946 – 1964 : Baby Boomers
Born 1965 – 1981 : Generation X
Born 1982 – 2000 : Generation Y / Millennials
Born 2001 – present : Generation Z / Boomlets
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