SAACI and KWV Sign Partnership Agreement
The Southern African Association for the Conference Industry (SAACI) and KWV, pioneers of the South African wine industry and one of the leading wine and spirits producers in the world, have signed a partnership agreement as part of SAACI’s new five-year business strategy.
In terms of the agreement, the brands in the KWV family will be introduced to SAACI members on various platforms.
“We are delighted to be part of this association with SAACI. We believe our premium portfolio of wines and spirits will offer a high quality product for each and every event and with a brand image consistent with that of the South African conference industry,” says Commercial Director KWV Werner Swanepoel.
Particulars about the partnership, and how the more than 1 200 SAACI members can benefit from it, will be communicated in the association’s monthly newsletter and its official journal ‘Business Events Africa’. Reciprocal links and messaging will appear on the respective websites, social media platforms and marketing material.
SAACI members will receive a tailored service when purchasing KWV products for their events and conferences. In addition, edu-workshops which could include wine and food pairing and cocktail mixing, will be arranged, specifically aimed at educating younger professionals and entrants to the industry.
The annual national SAACI congress and exhibition and regular networking events in the different regions will also be used to introduce KWV products, of which there is more than 100, to members and guests.
SAACI National Chairperson Zelda Coetzee says South Africa’s share of the international meetings, conference and events market is growing strongly year-on-year. “Every business event has a large beverage component and more feet means higher consumption and volumes. It just made a whole lot of sense to partner with KWV, as it has a rich heritage of product innovation and a strong presence in the global market.”
Source : www.saaci.co.za
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