One-to-one Customer Service for Exhibitors at EIBTM
REED Exhibitions are ensuring a higher level of service at the upcoming EIBTM tradeshow in Barcelona by attaching a personal customer service assistant to each stand holder.
The point of contact, assigned to each main stand holder, will lead exhibitors through different stages of EIBTM including the new self-select appointment tool, offer advice on key dates and deadlines, assist with badge orders, guide exhibitors through the operation’s manual, and help out with travel and accommodation.
Exhibitors can also ask for links to supporting marketing, PR and logistics information from the point of contact.
At the same time, the EIBTM team will offer support to the main stand holder’s exhibiting partners.
Graeme Barnett, senior exhibition director, Reed Travel Exhibitions, EIBTM, said in a media statement: “We understand exhibiting at tradeshows is becoming more complex and it is up to us to take a proactive and engaged approach to helping our main stand holders not only to achieve their business goals, but to also help and assist their partners and sharers to make the most of their investment in the show.
“Reed Exhibitions has a dedicated customer service department who work alongside each show team, our sales managers, marketing and PR professionals who in tandem will work with each main stand holder to identify where they may need help and support during the show cycle.
“We will track exhibitors’ progress throughout their pre-show journey to help deliver an on-site experience that meets with their objectives,” Barnett added.
EIBTM 2014 is scheduled to run from November 18 to 20.
Source : http://www.ttgmice.com
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