Ideas to take your event to new heights
In recent years, event marketing has exploded as a powerful and popular platform for building brand awareness, launching products and driving sales. However, the beauty of this extremely versatile marketing channel is that it’s completely open to interpretation and outside-the-box engagement tactics. A great speaker lineup and modern venue are no longer sufficient in the events space; you have to provide something special if you want to take the lead over the competition.
So whether you’re organising a small pop-up event or a three-day expo, it pays to go the extra mile to WOW your guests. That’s why we’ll be taking a look at how your event can overshadow the masses, giving you five innovative ideas to propel your event to new heights.
Email marketing countdowns
In the time running up to your event, creating a sense of urgency can be a valuable tool which will allow you to draw in the crowds. Harnessing the power of email marketing, you can create a pre-event buzz by sending out a series of countdown emails in advance of the event – drumming up suspense and promoting your event simultaneously.
To engage with recipients effectively, you’ll need to know your audience like the back of your hand. Whether you’re using gamification to creatively check off the days until a gaming conference, or offering tech facts with every countdown email ahead of a tech-focused event, provide something both personalised and unique in your emails to keep attendees interested.
Live social media walls
With so much time and money poured into social media campaigns ahead of events, it seems a shame to put your social presence on the backburner when the big day arrives. Instead, why not amplify your social reach to attendees and continue engaging with them throughout?
Using live Twitter, Facebook and Instagram walls, you can connect exhibitors, organisers and visitors to each other during the day and stimulate conversations across both real-life and digital spaces. What’s more, you’ll also be able to demonstrate to followers who didn’t attend that your event was successful – which means they’ll be more likely to want to come along next time.
Eye-catching exhibition trailers
For pop-up events, mobile promotional vehicles offer a dynamic and engaging marketing solution. Whether you’re organising a multi-date roadshow or setting up shop at an important exhibition, choosing an exhibition trailer is certain to turn heads.
They also offer a number of unique benefits. Because they’re mobile, you’re less limited when it comes to finding a location, which means they provide exceptional flexibility. What’s more, state-of-the-art tech, impactful branding, and the ability to hold live, hands-on product demonstrations will give you the chance to stand out from the competition.
If you’re hosting busy or multi-day events, it can be difficult to keep track of who’s coming in and out. It’s even more difficult to manage the ever-growing queues making their way through the door. Taking your event to the next level doesn’t have to be extravagant; it’s sometimes the small changes that can make the biggest difference.
Offering attendees a simple, self check-in is sure to get your event off to a flying start. And, with a full-service event kiosk you can ensure those arriving can register themselves free from the hassle of long queues and printed emails.
Competitions always generate a buzz, but there are other more impactful formats than your typical ‘like and retweet for a chance to win’. While this standard method can certainly generate some engagement, think creatively and you can reach attendees in a way that makes your brand far more memorable. Whether it’s a digital treasure hunt or a selfie competition projected onto your social media wall, get your ideas from outside the box and you’ll stir excitement around your event with ease.
Though the event market is undeniably competitive, standing out from the crowd is all about thinking creatively. From audience-inspired email countdowns to head-turning promotional vehicles, you don’t have to spend obscene amounts of money to impress attendees – and by following the ideas in today’s post, you can keep visitors engaged from start to finish at your event.