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Face to Face

Face to face is best !

 Science proves that face-to-face gatherings significantly outperform other meeting formats when it comes to generating new ideas.

Scientifically valid research conducted by the IMEX Group in partnership with the Meetology Group has found that face-to-face meetings significantly outperform both video and voice-only when it comes to generating creative ideas.



The results from the Meetology Laboratory experiments were conducted during IMEX in Frankfurt in 2012.

A face-to-face meeting between two people who do not know each other resulted in more creative ideas than the other two methods. The statistics show there is a significant difference in the number of creative ideas generated, a marginal but notable difference in the quality of those ideas and also a greater variety of ideas produced. These results were all the more notable given that the participants didn’t always share the same language and did not necessarily know each other before the experiment.”



The live experiment was scientifically devised by IMEX partners, The Meetology® Group, to test the question “Does meeting face-to-face improve creativity compared to virtual meetings?

Commenting on the results, IMEX Group CEO, Carina Bauer, said: “These findings are very exciting for the whole industry and their implications are wide-ranging for meetings and event planners and particularly those responsible for developing future direction and strategy. As with many research studies we are left with outstanding questions, which all need further exploration. However, these results appear to suggest that if you are a company or organisation that needs to generate a high quantity of fresh, new ideas then getting a group of staff or other people – perhaps stakeholders or customers – together in the same room will produce measurably more than other methods.

The Meetology Group CEO, Jon Bradshaw, commented: “The meetings industry can learn so much from the world of psychology and behavioural science. How people behave is directly related to the outcome of the meeting and our team found this experiment fascinating to undertake. Whilst we in the industry argue that you can’t beat face-to-face meetings here is now some proof to that argument. However, this experiment left us with questions as well as answers and we look forward to working with IMEX to dig even deeper into those new issues that it raised.”



Sourced from : www.imexamerica.com

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