Create an Inspiring Small Business Event
Event planners who work with virtually unlimited budgets, which are often large corporations with money to spend; make it easy to create an event that has the Wow! factor at every turn.
To inspire attendees all the while staying within a modest event budget, event planners need to be creative and hands-on to design a small business event that will be just as memorable as the big budget extravaganzas.
The first step in creating a successful small business event is defining your target audience and purpose for the event.
These two factors need to be considered for every decision made from lighting and décor to activities and speakers.
Whether you want to generate leads, make money, or create brand loyalty, the goal and target audience will dictate all of your decisions going forward and help to keep you focused and within budget.
Flexibility, timing and knowing your limitations are key elements in designing small business events.
As you get deeper into the planning stages, remain flexible in your decisions on location and other choices because you may find better, less expensive avenues to travel down.
Be sure to check industry events as well as public and school holidays when choosing the date for your event.
Event planners want to maximise attendance for the event, so be sure to check for any conflicts.
With regards to scheduling a small business event, know your limitations on planning time.
You can’t throw a blow out extravaganza in a week’s time, but that doesn’t mean you can’t create something meaningful and intimate.
Paying for the event can be a daunting challenge, especially when you really want to knock the socks off your attendees.
Event planners often have a broad contact list of sponsors, and this may be a good option for a small business event.
Matching up “in kind” companies that would be willing to sponsor the event in exchange for marketing is a great way to help grow the budget.
Depending on your target audience and purpose, crowd funding may be an option as well. Keep your options open, and be flexible!
Event planners need a solid event marketing plan to get the word out and generate excitement for their small business event.
Twitter hashtags are free, and when used properly can create a fun way to promote the event.
Utilise social media in any way possible, like putting together a short YouTube video or creating a Facebook page specifically for the event.
Posting pictures of what is to come at the event on the page, and Instagram costs nothing, and is very effective.
If you have speakers at your event, ask them to publicise it to their audience and garner additional marketing that way.
Make it easy for attendees. Set up online registration, it’s free or low cost and very easy to organise.
Another great idea for small business events is to have early bird sign up deals.
Maybe it is something like VIP passes to meet the speakers, or a discounted rate for the event.
These are things you can include in your event marketing plan to create a buzz about the event and get more attendees interested.
Another great way to keep costs down is do-it-yourself décor or involving some of the company’s employees to help with the event set-up or clean-up.
Event planners who are hands-on will find more repeat business because they are showing their dedication to the client and event through their work.
Showing your willingness to get your hands dirty in order to keep costs down will certainly impress clients.
Small business events are just as important in a company’s growth as anything they do in their day-to-day operations.
It gives the employees a sense of unity, while engaging in a social environment leading to a stronger team.
Event planners who have the ability to stay on budget and create inspiring events are on the track to success.
Source : http://eventplanning.about.com
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