Cape winter events pump R260 million into the provincial economy
The promotion of Cape tourism is one of the three key priorities of Economic Opportunities Minister Alan Winde’s ‘Project Khulisa’, and the Western Cape’s 2016 event strategy is an important element of this promotion effort.
Wesgro CEO, Tim Harris recently presented an update on the agency’s role in profiling events across the Cape.
Wesgro’s efforts focus on supporting a spread of events and visitors across the province during the traditional winter season. There are three initiatives the agency has adopted to better promote events in the Cape.
* An online events platform that provides an overview of the events happening across the province through the aggregation of data from social media platforms such as Facebook;
* Promotional support for events that take place in the regions surrounding Cape Town during the winter season; and
* A global digital marketing campaign to launch mid-2017 that will increase the Cape’s profile as an events destination.
“The greatest challenges facing South Africa today are unemployment and poverty. That is why we have put economic growth and job creation at the top of our agenda. Through our promotion efforts, regional events created 1 600 temporary jobs, drove 150 000 visitors into the regions, and resulted in an estimated economic impact of R260 million over the April – September period,” said Minister Winde.
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