An ‘Appy Attendee Is a Happy Attendee
It’s not secret that modern mobile devices are built around the concept of using ‘Apps’.
Individual applications designed to perform specific functions, with the ability to store relevant data and access certain protocols in both online and offline modes.
In the last couple of years more and more event organisers have been asking about the value of Apps and whether they should be seriously considering their use.
Event Apps are no longer a preferable item for an organiser – quite simply, they are essential.
Bringing your event content in to an App allows your customers to source the key information they need to improve their experience.
This could include session times and overviews for conference or band line-ups and stage times for a music festival.
Apps also offer ways to amplify a user’s experience via social media channels, connect them to other users, and to generate valuable customer data.
Most importantly, it’s what your customers now expect.
Mobile Apps have become an engrained aspect of how we live, whether it’s for banking, checking sports results or shopping.
Quite simply, when your customers sign up for your event, you’ve got to keep them ‘Appy.
There are plenty of options to choose from and there’s no doubt that apps will play an increasingly important role in how the sector engages with delegates.
Selecting the right app can be a challenge, so what should you consider when
implementing your event app?
Focus on the delegate:
It’s easy to load up an app with features but the real challenge is in making an event app work seamlessly for the attendee.
It’s better to focus on the core features to create an intuitive and simple app, than to end up with an overly complex tool people don’t want to use.
Test. And test again:
Expectations in the sector are high.
Apps need to be thoroughly tested.
What works with one operating system might be problematic on another.
And don’t assume that attendees will all be on the latest versions of iOS or Android.
This means specifying the right kit from the outset, and testing on older devices too.
Evaluation is key:
Build reporting metrics into the app so that any enhancements take usage into account.
This will also identify potential issues.
If a certain feature isn’t being used, why is this? Metrics can also help sell the benefits of the app to clients.
Find out what delegates think:
One of the great advantages of technology is that it can be refined and improved.
Find out what’s working for delegates and what’s not.
Adapting to user feedback will only strengthen the app’s appeal and thereby it’s usage.
Don’t rely on assumptions made by highly technical people; listen to the end users.
Think about infrastructure:
Success depends on more than just the app itself.
If the wireless bandwidth of your venue isn’t up to the task then this will prevent delegates from using it.
Video and image functionality will eat up capacity so it’s worth talking to your venue partners from the outset.
The arrival of the event app is an exciting development for the sector.
Making it work for your delegates isn’t difficult but does require ongoing investment in evaluating usage and enhancing the functionality.
Getting it right from the outset will only improve your return on investment.
Source : http://www.eventindustrynews.co.uk
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