Event website design principles you must know
Having a well set up event website is an efficient way to increase event registrations.
Your event website design sets the tone of your event and acts as a hub for your attendees, where they book their space and visit later on to learn more about event details.
However, creating a well designed event website can be difficult, and it is often the case that event websites don’t turn out as well as event organisers initially planned.
Fortunately, there are 5 widely accepted principles to event website design that can improve the experience of ticket holders and prospective ticket buyers alike.
1. Design Your Event Website To Be Usable
Event organisers must know what type of audience will visit their website and start thinking like them. It will help you to design a great event website, if you know what type of information attendees are looking for and in what manner they would like the information presented.
In short, put yourself in your visitor’s shoes.
Attendees need to easily find out how to register for the event, to review all the information about the conference and to quickly see what is included with registration.
The detail soud be presented in easily consumable short paragraphs.
2. Use Consistent Branding Throughout Your Event Website
It may seem obvious, but using consistent branding throughout your event website is an often overlooked aspect of event website building.
Key elements to creating an event website that has a consistent look and feel include using:
• Consistent Font types
• Uniform colors
• Standard capitalisation principles
• Consistent messaging – specifically for “calls to action”
Consistent branding is a hallmark of a well-thoughtout event.
If branding is inconsistent, your event website visitors will notice. Even if they can’t articulate it, visitors to an event website that is not consistent will leave thinking that something was amiss with your site.
To create an air of professionalism and organisation, make sure to build an event website that is consistent in all areas.
3. Create High Quality Content To Build An Audience
Engaging content is what keeps visitors coming back to your event website again and again. Create high-quality content consistently and it will increase the reach of your event website.
Furthermore, event websites that have fantastic blogs are able to engage with their attendees all year ‘round. That means, that when it comes time to promote an event, it is much easier to do so.
Consider encouraging your event speakers to write blog content for your event website, that way you’ll be able to better connect speakers with your attendees while providing readers with helpful content.
4. Make Sure Your Event Website Design Is Responsive
If your event website isn’t 100% responsive, you are losing visitors and registrations. It’s that simple.
Google announced in April of this year that websites that are not responsive (optimised for any sized screen) will be penalised.
That means that even if you have an amazing event blog, and your event website design looks great on one sized screen, you will still lose visitors and registrations if your site isn’t responsive.
Be sure to choose an event website platform that is 100% responsive to avoid this issue.
In contrast to unresponsive event websites, Google has started to actively reward websites that are responsive.
5. Build A Fast Event Website Or Suffer The Consequences
Of the nearly 70% of people who could leave your event website, 57% of those visitors leave because the checkout interface takes 3 seconds or more to load.
When it comes to website speed, every second counts to your visitors. An event website that it beautifully designed but is slow, will be more costly to you than an event website that looks average but is lightning fast.
To test the speed of your event website, you can use Google’s free PageSpeed test. Just enter the URL of the website you want to test and Google will provide you with page load times for desktop and mobile.
Google will also interpret the load times for you and will recommend steps you can take to improve your page speed load times.
Conclusion: 5 Keys To Event Website Design
Your event website will be the deciding factor for your event’s success.
If you design an event website that is easy for the visitor to navigate, uses consistent branding, and hosts high-quality content, you will be well on your way to broadening your online audience and increasing registrations.
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